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SIMPLE, CONTINUOUS MAINTENANCE OF THE BALANCING OF SHORT-TERM GOALS AND IMPROVING THE COMPANY AND PRODUCT SUSTAINABILITY.
We continue to focus on our five work streams; Growth, Cost And Value, Digital And Technology, Sustainability & Corporate Responsibility And People & Culture.
IN AN EFFORT TO ADAPT TO THE IMPACT OF THE COVID-19 PANDEMIC ON BUSINESS IN 2020, THE COMPANY ADJUSTED THE UNDERLYING STRATEGY TO PREPARE FOR ANY SUCH FUTURE EVENTS.
Executing cost and value was prioritised in early 2021 to combat the impact and influence future growth, which saw the company saving a significant sum.
WE ALSO RECOGNIZED THE NEED FOR AN EMPHASIS ON INNOVATION.
This led to the launch of the new Guinness Smooth, Heineken Zero, and a new look and flavours for Red Stripe Flavours and Red Stripe Light. The company will continue focusing on innovating to elevate customer satisfaction.
