SUSTAINABILITY AND RESPONSIBILITY
D&G FOUNDATION
THE DESNOES & GEDDES FOUNDATION IS THE CHARITABLE ARM OF DESNOES & GEDDES LIMITED, WHICH TRADES AS RED STRIPE, PART OF THE HEINEKEN COMPANY.
Since its establishment in 2006, the D&G Foundation has continued to impact lives and enrich communities through investments of more than J$150m in various social causes and organisations locally. The Foundation’s key focus areas are; charitable activities, trainings and partnerships for progress
DRINK AND LIVE RESPONSIBLY
DRINK RIGHT IS AN ONGOING CAMPAIGN, LAUNCHED IN 2013 BY THE RED STRIPE BRANDS.
This social campaign promotes responsible drinking - drinking at the right age and in the right portions. It aims to change the general attitude and culture of alcohol consumption. One of the most notable initiatives from the campaign was the ‘Drink Right Taxi’ where a winner was chosen each week of different party seasons, to get a free taxi ride home from the event.
BOTTLE REDCYCLING
MORE MONEY OR MORE MOSQUITOS? RED STRIPE LAUNCHED A BOTTLE RETURN INITIATIVE WHICH SEES CONSUMERS BRINGING IN THEIR EMPTY BEER BOTTLES OR CRATES OF EMPTY BOTTLES IN EXCHANGE FOR CASH AT PARTICIPATING LOCATIONS ISLANDWIDE.
As producers, we believe it is our duty to do what is best for the environment in all aspects. A big part of that includes the recycling and reuse of bottles to reduce waste, which is encouraged by this initiative.
